Your students build a real business. Playbook simulates every step.
A role-based entrepreneurship simulation for Junior High, High School, and College students. 7 stages. 27 modules. Every concept tested against real decisions — not multiple choice.
Inside the platform
A live market of student businesses — and they invest in each other
This is the real Student view. Every learner runs a business with a tracked valuation, stage and module progress, and XP — then browses the class market and invests in ventures they believe in.
How it works
Learn by doing — in a loop that repeats every module
Playbook isn't a video course or a reading platform. It's a simulation environment where students make real decisions and see the consequences.
Build
Students name their business and develop it across 7 stages — from Ideation to Launch & Operate.
Decide
Every module runs real decision sims, calculators, and canvases. Not passive reading, not multiple choice.
Track
Students watch their business valuation grow on a live leaderboard as they progress.
The curriculum
Seven stages, from first idea to running the business
Stages 1–6 make up Semester 1. Stage 7 is the Semester 2 applied practicum. Every stage maps to chapters from The Ultimate Entrepreneurship Playbook.
Stage 1: Ideation
Find a real problem worth solving and shape it into a defensible idea.
- Spot the Problem
- Your Unfair Advantage
- The Big Idea Canvas
Stage 2: Validation
Test the idea against real customers before spending a dollar building it.
- Customer Interview Sim
- Competitor Radar
- Demand Proof Report
Stage 3: Business Model
Turn the idea into a model that actually makes money — priced and proven.
- Revenue Model Selector
- Unit Economics Calc
- Business Model Blueprint
Stage 4: Brand & Launch
Build the brand, the pitch, and the plan to put it in front of the world.
- Brand Identity Workshop
- Pitch Deck Creator
- Public Launch Strategy
Stage 5: Scale
Grow deliberately — systems, people, and a pitch investors take seriously.
- Scaling Playbook
- Hiring Framework
- Investor Pitch Sim
Stage 6: Founder Toolkit
The advanced operating toolkit real founders reach for after launch.
- Legal Formation Basics
- Financial Modeling Workshop
- Marketing Execution Plan
- Fundraising Mechanics
Stage 7: Launch & Operate
The applied practicum — run the business, keep customers, decide what's next.
- Customer Retention & Support
- Operations & Systems
- Iterate or Pivot
- Sustaining & Exiting
Grade-level differentiation
One concept. Three reading levels. Switched live.
Every module has a Junior High, High School, and College version of its learn content and glossary. Change the level and the language, depth, and framing adapt instantly — same idea, right rigor.
Try the switcher → the definition of “Problem” and the lesson body change with it.
Start with the problem, not the product
Founders fall in love with ideas; markets pay for solved problems. Frame the gap between how things are and how people wish they were. The sharper you define that gap, the easier every later decision — pricing, pitch, positioning — becomes.
A gap between how things are and how people wish they were.
Why it's a simulation
13 interaction types — not one of them is a lecture
Each module is built from multiple steps of different types. This is what makes Playbook a simulation and not a reading platform.
Four roles, one platform
Built for students — and for the people who buy for schools
Most EdTech buyers are administrators, not students. Playbook gives teachers and directors real oversight tools, not just a student login.
Student
Junior High · High School · College
- Names and builds a simulated business across all 7 stages
- Runs decision sims, calculators, and canvas builders — not multiple choice
- Tracks XP and a live business valuation
Teacher
Classroom facilitators
- Generates a class code to enroll a roster
- Reviews a pending-approvals queue of student submissions
- Approves or rejects each module deliverable
Admin / Director
Program directors
- Live portfolio ticker of student business valuations
- Class overview: market cap, average stage, modules completed
- Curriculum map and program analytics
Institution
Schools & districts
- Per-semester or annual licensing for whole programs
- Aligned to Texas CTE TEKS and Perkins V
- Early access provisioned for waitlist schools at launch
- 1FocusBitesMaya R. · Stage 5$48,200valuation
- 2CampusCartJordan T. · Stage 4$41,750valuation
- 3StudyStreamMarcus L. · Stage 4$39,100valuation
- 4GreenLockerAisha B. · Stage 3$33,400valuation
- 5TutorLoopDiego M. · Stage 3$28,900valuation
The hook
A business valuation students actually compete to grow
Students name their business and track a simulated valuation across all seven stages. The leaderboard turns entrepreneurship into something they check between classes.
Get first access to the simulation your students will run
Playbook launches for 2026–27. Join the waitlist and your school gets early access, a launch invite code, and founding-partner pricing.